Media Digitization: A Bridge for Development

Nowadays, it is obviously seen that we are dependent on the internet. We, Filipinos, spend hours of our daily time surfing online. About five hours is spent on the computer and about three hours is spent on mobile. This is according to a recent report on Rappler titled, A Profile of Internet Users in the Philippines.

 As we enter into the 21st century, modernization dominate in most parts of the world. Means of living changes. Education changes. Way of life changes. Most especially, the media changes. The traditional media gradually shifts into digital media making use of the latest technology we have.

The traditional media is used to encompass conventional forms of media such as the tri-media (print, radio, television). On the other hand, the digital media is what is currently known as the social media like the use of internet, social networking sites, and blog sites.

amica pics
INSTANT NEWS DELIVERY. Various websites are being utilized nowadays for faster and cheaper communication and dissemination of news to the people through the use of the newest form of media-the social  media.

photo source:

In the article of Mark Jurkowitz titled “The Growth in Digital Reporting,” he stated that thousands of journalists are now working in the growing world of native digital news since 2013.

The digital media have lots of advantages. Aside from it being cheaper than the traditional media in terms of printing, the digital media can also let you easily access on stories all over the world. Moreover, since we are living in a century where information and technology are the most powerful tools of today, using digital media let us share stories to our friends in a few clicks away.

Many people say that traditional media is way better. We do not have to use electricity or batteries to browse news. Further, others say that browsing news online can be dangerous and lead you to distractions. That is correct and that is what is happening to many of us right now. However, we can control and discipline ourselves. It is just a matter of our attitude towards using the digital media. 

Digital Media as a Tool to Development

 Let us admit sometimes that we waste our time surfing the internet doing nothing. For most, it happen all the time. That is why many see the internet as a destructive tool especially in education.

However, it is not yet too late to correct that perception of people about the internet. Instead of wasting our time scrolling and straining our eyes on our social networking accounts and blog sites, why do not we use instead digital media for development? Why do not we search on relevant things such as self-motivation or on the current issues of our country? We can share our stories through posting it on our personal accounts and blog sites for other people to read.

Many news nowadays are shared via Facebook or Twitter. As of now, we experience a lot of news articles on politics. These articles have been a reason for public discussion among the readers. Thus, it promotes critical thinking and interaction among netizens. This is just one way on how the digital media promotes development not just to the readers but also to the country as well.

According to Jon, a 3rd year college student of Benguet State University, the digital media is a great way for self-expression in a faster method by sharing his thoughts through social media and blogs.

“I see digital media as an opportunity, not a hindrance to development,” added Jon.

The Greatest Challenge

If we want to share our writings online, the greatest challenge we might face will be who will ever read what we wrote? How can we disseminate information to the netizens if no one will ever recognize our work?

Gathering readers and gaining their trust is probably the hardest stage to start with. However, we can always start by creating a blog site and through there, we can publish our news article or any other story. Through the help of social networking sites, we can share our work to our friends and our friends of friends since social networking sites are already considered as a global community where everyone is connected.

It is not about a trending article with thousands of likes and shares but it is about how effective and impactful our story is. Even if only ten people have read our work, but if it created behavioral change, then that is a good start for maximizing the digital media.

Further, we can always make our writing attractive by engaging our readers to read on and that can be through creating a title of human interest that can catch our reader’s attention without sensationalizing issues.

Media digitalization is indeed a great innovation for this century. We just have to accept and create a good attitude and perception of technology. Moreover, this transition is a sign of development if we let it to be one.

Even if we see that we are dependent on the internet with almost every part of our lives and even if we, Filipinos, spend many hours of their time surfing online, the information is readily available for us to grab, share, and make a change.//Ma. Amica G. Mañalac


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